ShareThisKontera Context Ads Comparison on Two Sites
Completed
Created Nov 16, 2009
| Tags
marketing, ad revenue, making money, BringIt Signup Sheets
1 |
Try Kontera context based ads on two sites to compare 1) relevancy 2) effectiveness 3) revenue percent. Will compare ads on www.firehausstudio.com and www.householdphysician.com/ |
2 |
If one site performs better than the other, figure out why. If both sites perform poorly it tells me Kontera isn't working. If both sites perform well (compared to other ad types like Commission Junction and Amazon) I will know to use this type of Advertising model. |
3 |
Two week trial. |
4 |
Learn as much as I can before testing it on BringIt. |
Comments & Observations
Matthew Cornell Great experiment, Liza. I suppose you'll normalize for relative differences in traffic..
Nov 17, 2009
Liza Cunningham The ads on the Household Physician are getting about 500 hits a day, revenue of about 20 cents per day. Found another service called Concordia by Coupons.com which is a hybrid of context ads with coupons. Its being used on Food Network. Might switch to this instead because its directly related to purchasing which is a good story for BringIt as a "purchase engine"
Nov 23, 2009
Matthew Cornell Is this the first time you've seen revenue?
Nov 23, 2009
Liza Cunningham To clarify, the ads making money are on another site I help supervise (www.householdphysician.com). I haven't put them on BringIt yet (I was testing their effectiveness first). They do seem to perform but the ratio 500 hits = 20 cents seems low (or perhaps that's normal for ads).
Nov 23, 2009
Liza Cunningham So far I am unimpressed with Konetera's relevancy. On www.householdphysician.com the ads have yielded about $6 in 15 days. So proof that it works, but low return.
I found another context ad system called Concordance but they require 100k unique visitors/month. They seem better and more relevant. This experiment is complete for now.
Dec 04, 2009